It’s hard to understate the benefits of using protected health information (PHI) in your patient engagement efforts. By effectively leveraging PHI, you can create highly-targeted and personalized email marketing campaigns, which have greater potential to connect with your patients and customers – and drive your desired outcomes. However, before diving in, it’s essential to be […]
As people demand more personalized experiences from their healthcare companies and providers, patient engagement is increasingly emerging as a top priority. With increasing demands for digital-first interactions and more connected healthcare journeys from their patients and customers, healthcare organizations must evolve their communication strategies to meet these new expectations. In fact, more than ever, today’s […]
Today, we’re excited to announce two new reporting features designed to help healthcare organizations improve reporting accuracy and the overall effectiveness of their email campaigns. The new features offer deeper insights into Apple Mail and Google email performance by distinguishing between opens and clicks performed by human actions and automated events — and by giving […]
Non-compliance with HIPAA can easily lead to unintended breaches where PHI data is exposed to unauthorized parties. This can be very expensive! Violating HIPAA can cost anywhere from $100 to $70,000 per violation (or per data record). You don’t want to be caught in a situation where inaction, neglect, or lack of knowledge can result […]
We recently rolled out new email reporting features, taking deliverability depth and analysis to new levels. If you’re a current LuxSci customer and haven’t checked them out, now’s the time. If you’re new to LuxSci, learn more below, and don’t hesitate to reach out for more info – or a demo. LuxSci secure communications solutions […]
